Tuesday, May 10, 2011

NY: Joe (Union Square)

Joe (Union Square)
Address: 141 Waverly Place
Neighbourhood: Union Square
Borough: Mahattan
212.924.6750   website

Okay, so let's recap the day:
Cafe Grumpy - Chelsea
Ninth Street Espresso - Chelsea
Ninth Street Espresso - Tompkin Square
Clinton Street Bakery - Lower East
Arcabo - East Village
RBC - Tribeca
Kaffe 1668 - Tribeca
Final stop by hitting Upper East Side.... JOE

Joe is a local celebrity in NYC, expanding to 6 locations and one coffee cart within the borough of Manhattan, it's becoming the local face that exclusively serves Ecco Coffee. 
Known for it's quality beans, great local infusion, and overall neighbourhood shop.
It's no wonder that this local chain has been able to brand itself so well.
Can't really consider this as "corporate", as it is does reflect the neighbourhood vibe.
Successful models pulling consistency defines the equation.

Machine:3 Group La Marzocco GB5
Grinder: Mazzer Robur
Beans: Joe Espresso
Composition: 3 Country blend of Central American
Roasters: Ecco Caffe
Located: Santa Rosa, Cali

Exclusive blend from California roasters Ecco Caffe - headed by Amber Fox
(formerly of Mercury Espresso, and Bulldog in Toronto)

Verdict: Nice Balance shot, with chocolaty tones

Will need to venture to Columbia and other locations to compare whether Joe is consistent across the board.
Until then, I enjoyed the quick stop into this location at Union Sq. before booking it up to the Cooper Hewitt.

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