Breakin News: Handsome is as handsome does

So last week the 3 chaps from Intelligentsia resigned...

They've started this project - and it was blasted all over the twitter world, within minutes.
Handsome Coffee in LA (website)

"we're making coffee for you -- for those that value craftsmanship and quality over convenience and cost -- we're your Huckleberry"

3 Values are driving Handsome:
Hospitality
Accessibility
Uncompromising Quality.