Saturday, June 16, 2012

WBC2012: TTL (Do we need Barista Competitions?

Chris Baca from Verve (Santa Cruz, CA)

Do we need Barista Competitions?
IS the judging even relevant?
Do the scoresheets reflect the actual nature of the coffee?

LOVE THIS LECTURE/RANT about competitions.
(yes... I am a competition junkie ... (hands up - Stephen Leighton)

Watch from 15:00 - 1:11.00

Who are these competitions for?
** are these competitions just perching for the choir.**

How can we make these competitions more "sexy" and more for the public to engage them to try these exceptional coffee... 
Is this the right method? Can we market coffee competition better to show more about what "we - the industry" care about?


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