Wednesday, December 12, 2012

Video: Coffee, Consume, connection?

SCAA Symposium talks are a great think tank, and they've release a talk from earlier this year.

Here is Tracy Ging talking about consumers and how tell perceive "specialty" coffee industry.
What things matter to the consumer at home vs outside of home?
Does everyone want to know about where the coffee comes from?

These are just a couple of topics addressed.

Watch now:

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