When there is an opportunity to chat with a coffee producer - we* take it.
There is this organic process which we thrive to attain.... knowing where all of our food originates, how's it's grown, handled and even treated.
Coffee is a fruit, and if coffee producers are placing more care into how it's grown, shouldn't we also maintain a relationship with that farmer... Direct-Trade.
Here is a snap shot of smdlr conversation with much adored Aida Battle in LA (last week) hosted by Handsome Coffee Roasters.
http://smdlr.com/2012/10/28/in-conversation-aida-battle/
Happy Movember! I know that coffee shops and movember definitely go hand in hand.... referring to the facial hair, not necessarily the cause (but it's a fantastic one)
*we, refers to those that seek to grow within the coffee industry.