WBC2012: TTL (Do we need Barista Competitions?

Chris Baca from Verve (Santa Cruz, CA)


Do we need Barista Competitions?
IS the judging even relevant?
Do the scoresheets reflect the actual nature of the coffee?

LOVE THIS LECTURE/RANT about competitions.
(yes... I am a competition junkie ... (hands up - Stephen Leighton)


Watch from 15:00 - 1:11.00






Who are these competitions for?
** are these competitions just perching for the choir.**


How can we make these competitions more "sexy" and more for the public to engage them to try these exceptional coffee... 
Is this the right method? Can we market coffee competition better to show more about what "we - the industry" care about?


THOUGHTS?

WBC2012: Brewers Cup

Here is the line up:

Live feed in 30 minutes
http://new.livestream.com/worldcoffee/BrewersCup2012Finals

WBC2012: Tamper Tantrum Live (#TTL)

This is what you missed today:



ANTHONY BENDA - CAFE MYRIAD (MTL, QC) Discussing Metrics --
Q: Measure ability in Coffee... Is it a Science?

THEN an (1:39.00)impromtu discussion with Gywlim Davies, Stephen Leighton and Tim Wendelboe, SCAE President about what SCAE, SCAA and these "tradeshows" mean.

2:16.00 - Trish Rothgeb (fangirl moment) speaks!!!!